Beharche always sent timely submissions, was helpful in providing us with what we needed yet did so by gently taking us outside of the box. She is truly creative and professional.
Ayur Botanicals - L O'Brien and team
- Lesley O'Brien
Very easy to work with. Great communication. Got my vision and style from the get-go and then made revisions until it was perfect. I would work with this designer again.
Excellent job, great communication, THIS is what we love about 99D - finding talented and creative designers like Imageenarium. Thanks for the fantastic work!
How Lesley O'Brien started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
A start up product based on-line business - a sister business to my
on-line Health Clinic http://www.ayurvedichealthclinic.com. Ayur
Botanicals sells a range of 8 powdered organic plant material (fruit,
root, stem, leaves and bark) blends based on Ayurvedic principles
which are made into a daily beverage to support health. 1 heaped tsp
of the herbs are mixed with boiling water, milk and honey to form a
one a day food supplement. The drink is mild enough in strength and
without strong health claims so it does not break regulations or
compromise me as a health professional and it does this while still
being efficacious according to its name and three descriptive words
I'd like on each pkt. The target audience initially are those
comfortable to buy on-line, females are most likely to be drawn to
them with the most male one being the Stamina blend, age group 20-35,
from our research. I would like to see the product on my local health
food stores shelves in the future. My daughter will be the face and
tone of the product on social media marketing - I am the
herbalist/blog info provider! We like the idea of a mother daughter
business being its known character, it has integrity and an easy
practicality that matches the product.
What inspires you and how do you envision the design for your business?
Ayur Botanicals needs a front label and refining of our draft back
label for the packets of a range of 8 herbal beverages.
Please design for us particularly the front of the sticky label and
refine the back draft that we are mostly happy with, so they tie in.
We are using a standard bag and have a product that, although special
in its ingredients and Ayurvedic formulation, sits alongside many
competitors - so we need a stand out label that does the job some
would choose a snazzy packet for. Our consumers want the easy use zip
lock packet and it complies with food regulations and is cost
effective. We want an elegance about the image and to have that sit
smoothly alongside the natural brown bag and herbs within.
The poise that balanced health brings is to be expressed. The product
sits priced neatly alongside its competitors. It is a once a day
drink. We would like the flourish as a logo to
remain and the mandala sits well with it - we like the way the centre
fits and the edges fit with flourish logo, We'd like a different
colour mandala for each of the 8 blends. The font can change both in
size and style. An small image of a cup/mug would give immediate
it's a beverage base inside the pkt and we wonder if this could be at
the bottom near 90g weight.
The 8 Blends names and their three key words are attached.
Please insert this on the front label:
Organic Herbal 'a pic of a cup' x 30 days
We hope the size of the flourish is workable with - there are 2 images
below but please take no notice of the not very nice DL flyer we once
would like the mandala to be part of this product line's logo
alongside/with the flourish.