Awesome Kombucha Company needs an Hard Kombucha Seltzer Can Design

Food & Drink

Revolutionary Roots

www.rev-roots.com

Hard Kombucha Seltzer

We are currently a non-alcoholic kombucha company that is looking to enter the alcoholic kombucha market in the form of hard kombucha seltzer. It's a refreshing take on hard seltzer with the unique taste of kombucha mixed in.

Urban/Sun-urban Disposable income Male, 28-45 years old Active lifestyle & Somewhat health-conscious Busy life/schedule Also enjoys craft beer and breweries Is already familiar with the benefits of a kombucha & canned products Is not price-sensitive, is moderately brand-loyal

We need a can for our new hard kombucha seltzer that is part of our Revolutionary Roots brand. We want to follow the same brand style but make sure it is clearly differentiated from our non-alcoholic can. We have uploaded our can designs in the files section along with our logo. We're looking to see large blocks of color (solid color can) and a distinct logo, and something eye catching for our consumer that we describe above. The flavor can be communicate through an image, text, or both. However, it should be clean and minimalistic. For this contest we are designing a can for our Blueberry Hard Kombucha Seltzer, but the can should be able to translate into different flavors without too much difficulty.

Hopefully our selections of imagery along with our existing cans will point out our direction.

8.125" X 3.625"