mkramerV got their new product label by running a design contest:
Awesome Kombucha Company needs an Hard Kombucha Seltzer Can Design
Check out mkramerV's Product label contest…
Food & Drink
Hard Kombucha Seltzer
Description of the product
We are currently a non-alcoholic kombucha company that is looking to enter the alcoholic kombucha market in the form of hard kombucha seltzer. It's a refreshing take on hard seltzer with the unique taste of kombucha mixed in.
Description of the product target audience
Urban/Sun-urban Disposable income Male, 28-45 years old Active lifestyle & Somewhat health-conscious Busy life/schedule Also enjoys craft beer and breweries Is already familiar with the benefits of a kombucha & canned products Is not price-sensitive, is moderately brand-loyal
We need a can for our new hard kombucha seltzer that is part of our Revolutionary Roots brand. We want to follow the same brand style but make sure it is clearly differentiated from our non-alcoholic can. We have uploaded our can designs in the files section along with our logo. We're looking to see large blocks of color (solid color can) and a distinct logo, and something eye catching for our consumer that we describe above. The flavor can be communicate through an image, text, or both. However, it should be clean and minimalistic. For this contest we are designing a can for our Blueberry Hard Kombucha Seltzer, but the can should be able to translate into different flavors without too much difficulty.
What to avoid
Hopefully our selections of imagery along with our existing cans will point out our direction.
8.125" X 3.625"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mkramerV collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
UK based. ABC1 35+ consumers.
Predominantly males aged 25-44, based in the local neighbourhood where the Brewery resides (South Perth, WA). Average in
Women 20-40 usually buy, the taste will be for everyone.