florian.koller got their new product label by running a design contest:
Austrian Vine Label
Check out florian.koller's Product label contest…
Food & Drink
Oktopus Handelshaus GmbH
Description of the product
The pink snail A fresh, fruity drinking experience. Franziska's rosé clearly differs in the fruity harmony of its body. Reminiscent of watermelons, rose petals and fresh strawberries, this wine casts a spell over its connoisseurs not only visually, but above all in sensory terms.
Description of the product target audience
Mostly women, young and urban, high-educated, hedonists
The label should be illustrated. It includes a snail that is the focus. The snail leaves a shiny trail of slime. The label design must inspire. The snail is embedded in embossed golden vine tendrils. The snail shell should be kept in pink, with gold-colored accents, which underlines the high quality of the rosé wine. The colors must be intense and noticeable. The design of the label should be in the foreground.
What to avoid
no comic illustration, not childish
120mm high 80mm lenght
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
florian.koller collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
En este concurso básicamente entendió el concepto que buscábamos materializar, aunque, hubo muy buenas propuestas. era importante entender la idea del proyecto.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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