Andrew Barr Wine got their new product label by running a design contest:
Attract an Asian market to astute Aussie wine
Check out Andrew Barr Wine's Product label contest…
Food & Drink
Export of quality Australian wines to China
What's your vision?
4 x labels sans quote marks 1x "Jack's Dream"; 1x "Queen's Dream"; 1x "King's Dream" 1x Golden Aces Dream (ace label should preferably have gold colour featured somewhere in the design). The Jack, Queen, King, Ace designs should not be too elaborate but emphasis on first letter i.e. JQK & GA - you can be creative here. It's for the Chinese market so it needs to be 'modern Australian' but appeal to the consumer. See below for end user retail specs. Cork design see below - file for licensed logo supplied, suitable placement on cork is only requirement for this item.
Chinese onseller has requested "helo toy" to be placed somewhere on label. Propeller from toy to be stylised & placed on label - (as small red "stamp" as seen on Chinese art & calligraphy) Have attached file to show propeller. Not sure how to suggest anything else adequate for incorporating this. Licensed logo for cork also attached-can be in any colour & images moved as needed
A$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Andrew Barr Wine collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Es ist alles sehr gut gelaufen. Unsere Wünsche wurden berücksichtigt, aber es kamen auch sehr interessante Ideen zur Gestaltung. Außerdem wurden auch interessante Varianten dargestellt Wir hatten das Gefühl, dass sich Herr Begovic sehr gut in unsere betrieblichen Wünsche reinversetzen konnte. Bei zukünftigen Projekten werden wir dort sicherlich anfragen
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
45+ conservative Germans, predominantly women. The wines are sold directly and not in shops. The label does not need to
College educated, 60-40 male/women, urban, 21-39 year olds
We all love gin. This particularly new gin is equally loved by gin and apple and Dolomites lovers. Mostly it is enjoyed
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking
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