Range of wines in cans - a Chardonnay (white), a Rosé, and a Red Blend. Design any one you wish, just bear in mind that we plan to make these three wines.
Cans are boldly going where no wine has gone before. (boats, bonfires, beaches… maybe someday even to outer space). ASTRONAUT is fun, daring, and futuristic… and let's face it, wine glasses would be an impractical mess on a spaceship!
Americans are pioneers who love conquest and innovation. This USA wine in a can will be one of the trailblazers to elevate aluminum cans as more than a fringe format for wine.
Our vineyards are in Red Mountain, Washington: a hot, up & coming winegrowing region. Without the established reputation of California, Australia and Europe, we have freedom to innovate with this design.
Nielsen data states that canned wine sales grew 43 percent in the U.S. from June 2017 to June 2018. While still a tiny portion of the industry, it is one of the fastest growing categories (now a $45M business) largely thanks to millennial drinkers.
We wish to bring a new type of consumer to this growing category through a fun and approachable – but premium-looking - can that still looks upscale. This Brand will create a new market for wine, as well as draw from the existing pool.