assistdrink got their new product label by running a design contest:
ASSIST - Functional Drink Concept Design
Check out assistdrink's Product label contest…
Food & Drink
Description of the product
- 330 ml functional energy drink - Slim can
Description of the product target audience
Anyone who drinks energy drinks, are active, do sports and want to stay fit.
This product will be placed next to all of the major names in the energy drink category in Sweden. ASSIST FUNCTIONAL DRINK needs to be visually call itself out and separate itself from the competitors when looking at the selection in the cooler. Very vibrant/tastefully done colors that stand out. The preferred takeaway for the customer when holding our product is that it is more powerful, more refreshing, healthier and tastier than its competitors. Here the specifics that we are looking for: - Incorporate the concept based on the layout of nocco, cleandrink or probrands (See attachments). With the 'ASSIST' logo or 'A' or any other abstract symbol that will change color in accordance to the taste centered followed by 'ASSIST FUNCTIONAL DRINK'. Then followed by 'ZERO SUGAR, EAA, CAFFEINE 150 MG, CARBONATED' - Flavor logos need to be under the company logo (pear, peach & carribean) - The flavor needs to be displayed by differentiating each can by color like Nocco. Example: nocco peach, nocco cassis, nocco pear, Etc. (See Attachments) - Incorporate any graphics (preferably abstract shapes, angular containers, etc.) but keep design minimal - less is more - Utilizing Matte colors primarily - Collegium font is preferred
What to avoid
No ugly neon colors, avoid clutter. The font is the most important part of the label.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
assistdrink collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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