How clay.webster84 started their product label journey
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Food & Drink
Webster Brewing Company LLC
Elbridge Amber Ale
Description of the product
This will be a 12oz bottle of amber ale that is 4.9% alcohol by volume. It has a sweet malty flavor.
Description of the product target audience
21+ craft beer drinkers. The brand also has a target audience that lives on the edge between the suburbs of Indianapolis and rural Indiana so rural but modern feel would be ideal.
Beer label for a craft amber ale. This will be the first of a series(cream ale, chocolate porter) so the label must be able to be easily adapted to other ales within the brand. The surgeon generals warning must be on the label along with "12oz", "4.9% ABV", "Brewed By Webster Brewing Company LLC", and "Greenwood, In". Specs for the surgeon generals warning can be found in the attached beer labeling file on page 1-11. The Webster Brewing Company Logo is in the brand guide. It is not required that the logo is used because it will be on the neck but if it is used the "Brewed By Webster Brewing Company" is not necessary. I would like all the required font to be minimalized as much as possible to leave room for the design. Examples of labels that I like are 8 degrees based in Ireland, Great Divide Brewing, and Wrezel Brewing in Poland.
For background on where the name "Elbridge" comes from... It is a small farming village in Illinois that will play a part in sourcing ingredients in the future.
What to avoid
Bar codes. Ingredient lists. Avoid using the company logo as the centerpiece. If it is on the label, I would like it as small as possible.
Height 3 inch by 4 inch width. Open to creativity on this.