clay.webster84 got their new product label by running a design contest:
Amber Ale label contest
Check out clay.webster84's Product label contest…
Food & Drink
Webster Brewing Company LLC
Elbridge Amber Ale
Description of the product
This will be a 12oz bottle of amber ale that is 4.9% alcohol by volume. It has a sweet malty flavor.
Description of the product target audience
21+ craft beer drinkers. The brand also has a target audience that lives on the edge between the suburbs of Indianapolis and rural Indiana so rural but modern feel would be ideal.
Beer label for a craft amber ale. This will be the first of a series(cream ale, chocolate porter) so the label must be able to be easily adapted to other ales within the brand. The surgeon generals warning must be on the label along with "12oz", "4.9% ABV", "Brewed By Webster Brewing Company LLC", and "Greenwood, In". Specs for the surgeon generals warning can be found in the attached beer labeling file on page 1-11. The Webster Brewing Company Logo is in the brand guide. It is not required that the logo is used because it will be on the neck but if it is used the "Brewed By Webster Brewing Company" is not necessary. I would like all the required font to be minimalized as much as possible to leave room for the design. Examples of labels that I like are 8 degrees based in Ireland, Great Divide Brewing, and Wrezel Brewing in Poland. For background on where the name "Elbridge" comes from... It is a small farming village in Illinois that will play a part in sourcing ingredients in the future.
What to avoid
Bar codes. Ingredient lists. Avoid using the company logo as the centerpiece. If it is on the label, I would like it as small as possible.
Height 3 inch by 4 inch width. Open to creativity on this.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
clay.webster84 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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