This project involved a challenging consumer packaging concept. The goal was to create something virtually indistinguishable from a 19th century elixir label, with authentic typography and an alluring color story. In our experience, this level of design tends to be a tall order, even for large design firms.
This was a Gold level contest and 4 designers submitted concepts. Of these, Calavera was the only designer who immediately grasped our vision, nailing the basic idea on the first try. Calavera was also quick to submit numerous minor revisions at our request, each an improvement over the last.
We couldn't be happier with the final result. It has been a pleasure working with this consummate professional. We look forward to future projects with 99designs and to working with Calavera and other talented designers.
Loved the design and the final files were great.
How Sburke7212 started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Boutique Winery located in Trinity County specializing in estate value priced wines.
What inspires you and how do you envision the design for your business?
1-target audience- this is a label for the bay area, mostly SF accounts, which is pretty competitive so I was interested in something that is fun, more modern and stands out. Its a low price wine under $15 retail so the idea would be to make it look like more expensive.
2-casual but not cheap
3-I'm open maybe black/white and another 1-2 colors that pop
Merlot,Pinot Gris,Riesling, Gewurztraminer
5 3/8" W X 4 7/8" H
Chardonnay , Pinot Noir
5 1/4"W X 4 1/2" H