lincerick got their new product label by running a design contest:
A new adventure of Inkarri, create a beer label
Check out lincerick's Product label contest…
Food & Drink
« Inkarri» is a company that develops and commercializes craft flavoured beers (flavours of typical fruits and plants of Peru and the Latin America). Our goal is to introduce a new product on the French market - a craft beer of a unique and exotic taste. The target audience: craft beer lovers who are looking for new sensations when tasting a beer.
What's your vision?
The INKARRI beer label (in French): 1. Bottle size: 33cl, 2. Bottle colour: dark brown, 3. Two elements to be designed: front and back label The label should absolutely mention three things: (1) logo of the company (see the image attached), (2) that it’s craft beer (in French “Artisanale”, (3) LUCUMA (it’s the flavor of this beer). FRONT LABEL shall include: 1. The logo of the company Inkarri 2. Bière blonde artisanale (which means that its craft beer; it’s very important to highlight the artisanal manufacture of beer) 3. Lucuma (it’s flavor) 4. 33cl (measure of the bottle) 5. Alc. 5% vol (it’s alcohol content) 6. Colors: the logo should include dark yellow-orange colors (but not only), since lucuma fruit is of this color. It is very important to emphasize the exotic origin of the taste of beer. BACK LABEL: see document attached.
LUCUMA: The flavor of the beer that will be produced now is lucuma (other flavours will come later). Lucuma - Peruvian fruit whose export is increasing rapidly at the moment. This fruit was consumed by the ancient civilization of the Incas. The lucuma is often called 'Gold of the Incas' for the yellow gold color of this fruit.
€379 Custom package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
lincerick collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our target audience is millennials (age range 21-36) seeking well-being and a healthy lifestyle. It will be consumed in
60% Women, 40% Men 24 to 54 years of age, United States.
consumers of 30-45 age group, corporate/business people
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
21 years old and up!