kesoderlundC got their new product label by running a design contest:
Abstract / Minimalist Bottle Design
Check out kesoderlundC's Product label contest…
Food & Drink
Soutie Sips Beverage Co.
Description of the product
- Our product is a premium spiked wellness juice / wellness shot (think Evolution Fresh and Suja - Google these for more info) - We are pricing this drink at a premium and targeting a higher-end market. - Our goal is to promote healthy social drinking, through the inclusion of health attributes, such as non-GMO and organic ingredients (lemon, kale, ginger, etc), ingredients that increase focus and provide hydration to limit the effects of hangovers. It will also be infused with vitamins, antioxidants, etc. (turmeric, vitamin c, etc.). - The flavor names will be based on the results of the combination of ingredients (Immunity, Energy, Revival, etc).
Description of the product target audience
21-40 year olds (primarily female, but we will also be targeting the male demographic), upper class individuals.
- A label that would be placed on a frosted VOSS-style glass bottle (we are open to other bottle designs that would be similar to VOSS) - think the Grey Goose frosted bottle here. - Any lettering or designs will be white or black or clear - to which the background color will be the frosted bottle with a faint tint of the color of the juice (e.g. green, purple, yellow, red). - On the front of the bottle, we would like the name 'Public Figure' positioned vertical or horizontal up the side with the ingredients listed somewhere (e.g. lemon juice, ginger, antioxidants, vitamin c, lions mane) - We would like to have a flavor name presented below the name "Public Figure" (for the purposes of this contest, use the flavor name "Immunity" - see font ideas in the attached pictures) - We will need to have the legally required aspects, such as the nutrition label, ABV %, xx calories, Surgeon General Warning for alcoholic products, "naturally caffeinated", "vegan" (all in white letting on the transparent label) - Let's assume (for the purposes of this contest) that the logo is the initials "PF". This should be somewhere on the bottle.
What to avoid
- No other lettering color besides white or black or clear lettering / design. - No plastic (nothing on the bottle should have the look of plastic except for maybe the cap)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kesoderlundC collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Adults 25+, Unisex The demographic is not particularly specific, it's a broad customer base.
MALES 18-64 - BEER DRINKING, FISHING, HUNTING NASCAR FANS WHO THINK THEY CAN EAT ANYTHING SUPER SPICY AND HOT. MACHO
Vampier Diaries fans that are typically women
The wine shopper who is looking for a quality California wine at a value price.
Gender : M,F Age : 25-60 Income Level : Affluent/Higher-earning