We need a series of (9) 5x7 postcards to give out to prospects at trade shows (see attachment) and mail to prospects. These need to be pithy, simple communications that, in a glance, say what we do.
The series needs to match our pink / orange branding (see http://www.ConsumerProductEvents.com), but each be customized for the industry segment of product we wish to attract. The entire series should look like they are part of the same family.
Use words, graphics, fonts and/or layout to convey what these events are. We have done versions of these for some trade shows with taglines like "Do It Yourself PR," "PR on Steroids," and "Speed dating for Products and Press," but in the end, Google Adwords searches show these phrases are understood by a PR pro, but not an immediate "aha" for an entrepreneur, sales or marketing professional (who are the first people we meet at trade shows). These need to convey why meeting reporters is the best thing since sliced bread for their business.
We are huge fans of whitespace! Draw the eye to something poignant. The less the better. Memorable. Direct. Impact. Fresh. We dig that.
Think in terms of presenting this idea to someone who only wants to grow their business. They need to be dazzled at the possibility to become 1 of only 30 products to meet those elusive reporters.
We have many photos on our website. Go there to get a feel of what we do.