I'm looking for a four page layout. This will be 12x18 size piece folded to 6x9 for United States Postal Service mailing. You will need to leave a 4" x 4" space in the bottom right corner of the back of the folded piece for addressing, but you can use the rest of the design area for creative.
The front of the folded piece should grab attention. How will you make the commercial property listings I have exclusive, hot, fresh, a great opportunity etc. If someone needs a commercial lease or they want to buy their own building or sell or lease their property, I am the only guy they will think about.
I will mail this piece out a minimum of once per month. You could call this the "Hot Sheet "or make it like exclusive...I want those that get this to feel like they are getting some special information from me.
I've attached a 12 page insert I used in a local business pub. The inside layout will be similar to the inside layout you can design, I just want it to fit within the overall look of the piece.
Front of folded piece: Create curiosity and get them to open the piece to see the listings inside.
Back of folded piece: My headshot and the "Let Mike Do it" phrase (if not used on the front) and maybe a sample listing or a hot property box with a "more inside" teaser.
Inside Pages: (p.2 and 3) The list of properties I have with space for a small column or article from me.