We need an exciting 2-sided, 4-color postcard (6” x 8.5”) that can be sent to either those who have previously ordered one of our full 4-page catalogues or to a new database. You can use both sides of the card for photos. Save enough room on the back for standard indicia and address area.
The overall look and feel needs to be somewhat based on the overall design of our existing 4-page catalogue (see attached) to maintain continuity.
Target Audience: Adults between the ages of 35-75. We offer a wide variety of 4-wheel bicycles including 1, 2 and 4-person models. Because of the stable 4-wheel design, our models appeal to a variety of demographics including baby boomers, eco-friendly 30-40 somethings, seniors looking to stay/get in shape and weight and/or balance challenged people of all ages. People can exercise together on our 2 and 4-person models because our seats are side-by-side.
This postcard needs to appeal to the demographics listed above but the focus can be on boomers for this project. Since we can’t possibly show all models on a postcard, we should include photos of the following:
• 2-person SportPed model – this should have the prime location on the front of the card since it is our coolest model that appeals to baby boomers and eco-friendly people. (The recumbent seat position is very popular)
• 1-person SportPed model – up and coming model
• 2-person Cycle Car – our most popular model over the past 20 years.
• Rhoades ComfortRide - our newest model targeting weight-challenged people and/or people with balance issues. Available with 22” wide, padded seat capable of handling 300+ pounds.
• 2-person GoBoy X2 – popular side-by-side ride for 2 people in an upright, bicycle-style position.
• 4-person Cycle Car – our “family” vehicle holds 4 people.
It’s also important to mention “AVAILABLE WITH ELECTRIC MOTOR OPTION” somewhere on the card.
We have a large selection of photos for all Rhoades Car models from a 2010 photo shoot. Many have been uploaded for this project including versions with and without people in them. Our experience shows that using people shots works best in most cases.
There are several photos attached for variety. Models include (asterisk models are most popular. "Feature" means we want to make them prominent and are numbered in order of importance):
2-person SportPed* (feature 1)
2-person Cycle Car* (feature 3)
4-person Cycle Car*
1-person ComfortRide* (feature 4)
1-person GoBoy Z1
2-person GoBoy X2* (feature 2)
Back of card also needs to include the following contact information:
Rhoades Car International (use attached logo)
108 Rhoades Lane
Hendersonville, TN 37075
To order our FREE full color catalog, call
1-888-518-4964 ext 7211