Redesign of Popular Book Cover with a Million Copies in Print

Creation Health & Healthy 100 (Florida Hospital Publishing)

For over one hundred years the mission of Florida Hospital has been: To extend the health and healing ministry of Christ. Opened in 1908, Florida Hospital is comprised of eight hospital campuses housing over 2,200 beds and twenty walk-in medical centers. With over 17,000 employees—including 2,000 doctors and 4,000 nurses—Florida Hospital serves the residents and guests of Orlando, the No. 1 tourist destination in the world. Florida Hospital cares for over one million patients a year. Florida Hospital is a Christian, faith-based hospital that believes in providing Whole Person Care to all patients – mind, body and spirit. Hospital fast facts include:

• LARGEST ADMITTING HOSPITAL IN AMERICA. Ranked No. 1 in the nation for inpatient admissions by the American Hospital Association.

• HOSPITAL OF THE FUTURE. At the turn of the century, the Wall Street Journal named Florida Hospital the “Hospital of the Future”.

• ONE OF AMERICA’S BEST HOSPITALS. Recognized by U.S. News & World Report as “One of America’s Best Hospitals” for ten years.

• SPORTS EXPERTS. Florida Hospital has an enduring track record of providing exclusive medical care to many sports organizations including: The Orlando Magic NBA team, Disney’s Wide World of Sports, Walt Disney World’s Marathon Weekend, the Capital One Bowl, and the World Cup and Olympics.

Florida Hospital’s mission is not only to provide healing services to our patients, but also to help them experience Optimal Health in Mind, Body and Spirit. This book serves as a teaching tool for helping reader’s imagine the possibility of living to a Healthy 100.

Though our primary target audience is the million patients who pass through our hospital every year, there are several other target audiences as well. We also provide this book to the patients of the other 34 hospital's in our system that will use the book to explain the principles of Whole Person Health.

In addition, the book will be made available for sale to church groups, businesses, and major on-line retailers such as Amazon. The book will also be featured on TV, print, and radio advertising.

Looking for this book cover to have a similar “feel” as another book we created called the Creation Health Discovery (file of cover attached). Namely, we would like a clean, bright design that looks like it might be in the same family of products. You can also look at the web design for the site http://www.Healthy100.org and http://www.CreationHealth.com to get a feel for the design. Especially note the font on the phrase “What do you want to do when you’re 100?” at the top of the Healthy 100 website with the vertical lines at each end. That’s about as much of a logo type look as we have so far.

Book Title:

8 Secrets of a Healthy 100: What You Can Learn from the All-Stars of Longevity

Authors:

Des Cummings, Jr., PhD
with Julie vanPutten, MD, PhD, MPH, MS, FAAFP

(author name should be larger, co-author smaller)

Also, if there is an interesting way to do it, we might like to include that phrase on the cover design, “What do you want to do when you’re 100?” Could be a badge or something. Of course, if it doesn’t work on the front cover we may be able to use it on the back cover at the top.

We would love to see two kinds of treatments. One that is text oriented (no photography) and one that incorporates some imagery. Our main concern is to AVOID the typical “health book” cliché of images like an apple, a joyful person leaping in the air, etc.

Trim size: 6" x 9" (portrait)