How AndersG started their print or packaging design journey
ScandinavianBook / LaserTryk.dk
ScandinavianBook is a book production company owned by LaserTryk.dk.
ScandinavianBook is the only company in the nordic contries, that uses a new print-technology so that books can be produced a lot cheaper (without loss of quality).
To promote the company, we want to make a direct-mail-campaign, where we send a sample book to all publishers in Denmark.
Since we cannot fill a book with text about ourselves, we have designed a "flip-book". If you turn the book one way you see the cover for the section about us (eg 20 pages). We call this part of the book "Digitalprinting - A Wold Of Opportunities".
If you turn the book, we have a section called "ScandinavianBook presents 777 quotes". This part of the book is just "fill". The most importent section of the book is the section were we tell about ourselves.
The quote section of the book is 777 different quotes from a lot of famous people.
Tell us a bit about who you are and the people you reach
So basiclly we need two covers (each side of the book).
None of the titles is "locked" so feel free to change the titles.
A WORD OF OPPORTUNITIES
On this part of the cover, you maybe can play with the fact that we are printing digital / digital world.
And that we are doing someting new. Since the target audience is publishers, the cover cannot be way out there.
This is the less serious part of the book, and can be made funny, maybe something that illustrates qoutes or being wise. The dog we have used is because there is a funny (Danish)qoute about a dog on the cover.
But the picture do not need to have anything to do with the quote we put on the front. It you have a good quote that fits perfect with a picture, feel free to use it.
We need an open file, we can re-edit. We normally work in InDesign.
To inspire you, check out our own designs below: