Labels for bottles to be sold in a retail environment. We had a label designed and when we showed it to a couple major retailers, they didn't like it and said we needed to re-design. The issue is that the current label, though "sophisticated" is basically too boring and doesn't "pop" from the shelf.
What we don't want is something that screams obnoxiosly at you from the shelf; and yet, it has to be eye-catching and capture the essence of the product, which is that it is manufactured in the USA, is made from Australian Tea Tree Oil, is Safe for Pets, People, Planet; is Non-toxic.
There will be 3 labels; one for a 16 oz bottle
One for a 32 oz bottle
One for a 1-gallon refill bottle.
I've attached a sample of the label we designed, but is the wrong design.
I will provide the artwork for the company logos once we select a designer to do the work.