We are looking to have 2 things accomplished:
(1) Revise our 3 sell sheets so they pop. These will be distributed via email, and likely at trade shows
(2) Revise our corporate presentation so it's more visually appealing, and so the audience can better relate to the story we are trying to convey verbally.
Please keep in mind that presentations are typically made to business owners. Their technical expertise is limited, which is why the look needs to be simple, but also pop! During the presentation we can always talk to the technical points. This presentation is never distributed electronically.
To give you an idea of the story behindf the presentation, we first brainstorm with every prospect their IT pains and short & long term goals. We ask questions about how they are managing IT now. Is it proactive, reactive, do theyr have internal support? Why are we there? Ar they happy or unhappy. What has worked? What hasn't? We even ask them, if money were no object, where would it be spent? We emphasize that there is right or wrong answer, and that we are merely trying to gauge the situation. All this data can be used as talking points during the presentation.
The first page of the presentation is a follow up to the initial brainstorming. We ask more questions based on the words on this page. The goal is to have the prospect begin to really think where their issues lie....