Event Title -- Pamper for a Cause.
Product or Service Description
FiXiT's premier fundraiser is going to be a spa/salon event where we recruit various salons in the area to give a % of a day's sales to FiXiT -- and in exchange we will promote them as participants and drive people to their salons on that day. We will hold the event on a Thursday as that is not usually a packed day for them so if we can fill up their schedule and then take a cut -- everyone wins! And - the participants pay the same price as they usually would at the salon/spa so no difference to them.
Unique selling point - People can help a charity while they get pampered at no extra cost to them.
Personality / Image – Not sure all this can fit together but the if I were to describe the event as a person she would be upscale and classy combined with compassionate and fun.
Age – 25+
Sex – mainly Female
Economic level – able to utilize high-end salons and spas
Employment – could be professionals or stay at home moms
Geographic concentration – local to start but hope to go national
What motivates them – that they can get spa/salon services at normal prices and 10% goes to charity
Various small local events have been found but nothing on a national scale. A similar concept is Dining Out for Life where they use restaurants -- http://www.diningoutforlife.com/
The design developed for the poster will be used as the event brand and applied to a web page, salon promotion materials, mirror clingers, table tents, etc.