MadAgain needed a new print or packaging design and created a contest on 99designs.
A winner was selected from 22 designs submitted by 7 freelance designers.
Performance Marketing Alliance
The PMA is the first non-profit organization, founded by advertising industry leaders, to connect, inform and advocate, on behalf of the growing performance marketing field.
People in the advertising industry, online advertisers and publishers of ads
5 x 7 postcard, 2-sided, full color and digitally printed. The postcard will not be mailed, so back doesn't need lines or stamp. Use entire space as you see fit.
Goal: get people to go to our website and join our association
Front side:
-PMA logo (attached)
- The name needs to be near the logo: "Performance Marketing Alliance" [in any font you'd like to use]
"Share Ideas - Explore Opportunities - Shape the Future"
"Membership Special - 30% Off*"
*[small print, bottom of card] Limited time offer. Visit http://www.performancemarketingalliance.com for details.
Back side:
"http://www.performancemarketingalliance.com"
"Visit our website or email 'membership@performancemarketingalliance.com'"
Front or back [designer's choice]
"The first not-for-profit organization, founded by industry leaders, to [bold] connect, inform and advocate [end bold] on behalf of the growing performance marketing field. "
Creative option
The logo on a white background uses blue and black. If you want to put the logo on a black background, the logo would be blue and white. You can add any other colors to the postcard design, but you cannot change the logo colors, other than as I mentioned.
Font choice is up to you, but please use a standard font.
Since this is the advertising industry, I'd like to see something a bit edgy. But remember that this for business people.