Packaging design for a new product startup - Defianz
Check out Defianz's Print or packaging design contest…
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Defianz is the brand name for "Smart design easy living ergonomic products - for home, office, personal & medical use". Our high quality products are innovative and trendy - yet affordable. Focus is on easy living and convenient lifestyle. Our brand focus is on: 1. Exclusivity / Premier (very high) 2. Quality (very high) 3. Reliability (high) 4. Ease of use (high) 5. Enhanced features & design (moderate) 6. Price (moderate) * Our products will primarily be sold through various online stores - by resellers (hence business industry selected as "internet" )- but please note that at some stage these products will also be sold through "white good retailers" - e.g. Walmart / Staples / Sears / Best Buy etc
What inspires you and how do you envision the design for your business?
Your creative input is required for the product packaging design. There are 3 distinct products - each with its own size variation. Some products require manual assembly after the package is opened, while others can be used straight out of the box. Nevertheless - each of our products are flat packed (think flat packaged products from IKEA). 3 x Blank box templates (AI files) have been attached for your reference. The art work that you design should fit the templates for each of the 3 products. The dimensions of the boxes are 1. Defianz Adjustable Table box is 650*525*230mm 2. Defianz Adjustable Stand box is 650*445*305mm 3. Defianz Desk Stand box is 340*342*258mm Please design a clean and delightful theme for the product packaging that can be used across different product categories. Color schemes can be different for different products, but the base color should compliment [WORK WELL WITH] the colors in our logo - and all our product packaging should be able to share the "Family Look". Please read the attached PDF file. It contains the details of what text needs to be inserted into each of the product packages. Image files (both JPEG and PSD) have been included as attachments as well. **[05-Jan-2012] The final outcome should be an Ai file. **[05-Jan-2012] A few of you are confused between Stand and Table (The names and products look very similar - we took sometime to get used to it as well :)) . The updated brief (pdf) document now includes a thumbnail next to each of the products to avoid confusion.
*** What kind of design do we need ? ***** Our intention is for the customer to be delighted when they receive our product. The initial reaction should be "wow" - the package looks fantastic. The look should be "chic" and "sophisticated". Our products are at the pricier end - hence the "exclusivity factor" - and "premium value feeling" should be very prevalent. Our product packaging should make the customer feel it was worth paying the premium price. (Think Jewellery Box .. or think the sophisticated yet subtle packaging of Apple iPhone / iPads products). The Winning entry will need to apply the chosen theme to each of the three packaging files. These files will then be sent to the printer. *** We have uploaded additional logo files ***
A$295 Silver package
Every design category has flexible pricing for all budgets.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their print or packaging design.
Designers across the globe delivered design magic.
Defianz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We are a digital marketing marketing agency in Brazil
Online seller of ergonomic computer / tablet accessories
giveplace.com is an online marketplace of products and services that give back
We design websites for homeowners associations
help baby boomers get started and get traffic online