How Ginauofm started their print or packaging design journey
New Candy Line
We are a tourist oriented candy company called Skat-a-lious. Our best sellers have been Alligator Poop, Pelican Poop and Manatee Munch (all delicious chocolate products). All products have been sold under our previous company name. Our customers are tourists on vacation looking for a fun catchy gift to bring home. We are looking for a new design with a vintage/retro look and starting out our designer search with Alligator Poop. All our designs will be printed on small rectangle tins that have a hinged top. Customers will purchase our product because it has a nostalgic look with a cartoonish drawn happy alligator with GREETING FROM FLORIDA and because it is made in tin can be later used as a pencil holder, addition candy etc. This line will be eventually expanded to include larger markets i.e. Bear Poop etc.
Tell us a bit about who you are and the people you reach
Our target audience is middle class tourists with a sense of humor looking for a fun take home souvenir. The candy inside is also a draw yet the main reason the product will be purchased is the artwork on the tin and the look and feel of vintage Florida and reminders of a great vacation.
We are looking for a bright vintage/retro package design look with the words "GREETINGS FROM FLORIDA" . A drawing of a happy alligator and in small print at the bottom "Alligator Poop".
The size will be approximately 7 inches long and 3 inches wide so the image of the alligaor can show his whole body. Additional graphics such as palm trees, flip flops, shells or anything florida is up to the designer.
This will be printed on a tin with the entire tin in the background color of the design. The idea is, to attract that tourist with a sense of humor.
Attached is a example of what we can up with for Pelican Poop but we feel a professional designer could do much better with our Alligator Poop. Have fun!