"More Content & Resources" section on the bottom of all pages (except first and last page). I call this the "bottom-bar". Position should be the same on every page. The actual text is specified in the Word document. It should contain a clickable link. Maybe it's possible to have an icon that illustrates that people can click on it, because few people realize that PDFs can be clickable. For now, I've simply added the text "(click here)" but I'm open to better solutions.
Page numbers on every page except front page, location not so important. Please no mirrored design, because this document will be read online.
One image on every page, except the last page. The Word document specifies which image goes on which page. I think the images are high-enough resolution (I bought medium-size at iStock), but let me know if you need a higher-res one.
The company logo is only shown on the first and the last page.
InDesign CS3 or CS4 source file required and a PDF (max 5Mb in size).
Font: Myriad Pro, Gill Sans or something similar.
Because people will mostly read this online, the font and line spacing should be relatively large (as far as space allows).
Color scheme: dark green (RGB 69-91-42), light green (RGB 141-198-63), pale orange (RGB 229-159-55)