Your Lucky Day: Design for a Stanford Startup

CourseRank.com

The Stanford Ad Network, the business branch of Stanford University's student government, has partnered with CourseRank.com (a Stanford startup) to sell advertising on the website to major corporate clients. The web platform is already used by 55,000 students at over 25 schools after launching last year. We are a dynamic company in the center of Silicon Valley innovation and located at the heart of Stanford campus. We want to communicate an image of energy, vigor, and innovation.

We will be emailing your design (describing CourseRank.com) to corporate clients that want to reach college students. We are already working with the New York Times, and would like to aggressively approach clients from Rolling Stone Magazine and Time Magazine to American Airlines and BMW.

We are looking for a 1-2 page "media kit" that describes the services provided by CourseRank.com, the demographic it reaches (college students), and the innovative ways we can target PARTICULAR students with advertising based on their school, year, major, and even their GPA.

We want the information to be presented clearly, but we want the client to be excited. We have an unmatched ability to reach the PRECISE demographic desired by the client. We want to communicate this: "Want your ad to be seen only by seniors at Cornell, majoring in Chinese, with 3.7 GPAs or higher? We can do that!"

We had our in-house designer (a student) come up with some ideas (see attached files) but they were not polished or professional enough for us to send out to potential clients. We want images to show more than schools - we want to show students to get clients thinking about the population they are trying to reach, and the lucrative returns they can expect from working with us.

We would like the design to be similar in format to the attachment "CR Rate Sheet." We don't require something completely new and unique. We would just like for the "CR Rate Sheet" to look more professional and engaging. We want the numbers within the text to stand out and the colors to flow.

You can find additional material at CourseRank.com, and click individual schools for additional images.