***When you think tribe, do not think tribes in the wild, but rather a group of like-minded individuals who band together to form a community***
I'm an author. I wrote 'TRIBES: The World's Most Cutting-Edge Marketing Strategy'
I also do consulting for coaches, speakers, trainers and consultants. I work in the areas of sales and marketing.
We want the book cover to have THUD FACTOR which means it makes an impact. This book will be used as a marketing tool. We're not looking to sell 1 million copies but it needs to make an impact to our prospects and clients.
We want to be bold and daring. The design should be simple, easy to recognize/identify, and memorable (see the covers of: 'All marketers are liars' by Seth Godin - http://www.betterresponseblog.com/w…_liars.jpg, and 'Good to Great' by Jim Collins - http://www.keithloo.com/keithloo/im…llins.jpg)
I'd like the cover to be mainly one color (I'm leaning towards red with white and black trim). Like the cover of Seth Godin's book I'd like my name big, bold, and simple at the top.
Men between 35-60, who are professional speakers/trainers. They are wealthy and successful business people.
The really want their business to explode and are committed to successfully taking their business to the next level. They think highly of themselves and only partner with THE BEST. (so I must be positioned as THE BEST ie. high end)