How Ellen P started their print or packaging design journey
Who are you known as?
Leopard and Lemur Limited
Tell us a bit about who you are and the people you reach
My business is about "changing for good" - bringing about desired and lasting change in one's self or one's environment. It is also about understanding the principles and practices that help us to attain greater happiness and well-being in life. See my website at http://www.leopardandlemur.com.
What inspires you and how do you envision the design for your business?
I am seeking a brochure design that I can use to advertise our personal development workshops. The three workshops to be included in the brochure can be found at http://www.leopardandlemur.com/workshops.
I am doing a contest at 99designs because I want something eye-catching and exciting rather than just a boring pdf I design myself. See design issues in the next section on what I want to communicate to designers.
I would need to have a format in which I could replace content as things change (e.g. dates, locations, prices).
I need to be able to print it on size A4 paper used here in the UK. Would prefer pdf format. It would be foldable in three so there are six sides (see file attached as an example of something I did with a colleague a few years ago in terms of format - but not style!). I would be putting these in different venues around the city of London.
The brochure would need to include information on each workshop, on the business, on me (Your Facilitator) (include photo), and on how to register (by website, email or phone). The
workshops would be on the three inside pages.
I have the right to use the photos on my website in marketing materials, and can also access additional photos, if they would be helpful (although I don't want to mislead people that this is about animals except as symbols of adaptation and change).
These are workshops for individuals of any age, although I expect our participants will mostly be 30s to 50s. Past workshops have had gender balance, so it hasn't been predominantly women as you might expect. The workshops are engaging and fun yet deep and profound at the same time, so I am hoping to convey that through the colors and design of the brochure. I also would like to convey the idea of safety and reassurance, as most people find change uncomfortable and even threatening (if all these ideas are possible!). But the workshops are exciting, so would love an eye-catching brochure.