How Dasha1 started their print or packaging design journey
We are a manufacturer of nail treatment products ( diamond base coat, nail hardener, cuticle remover etc.) The price point is mid-tier ( approx $10-12 per item) and will most likely stand next to similar brands such as OPI, Orly, and Nailtique. All of our products are for natural nails only, we do not advocate the use of artificial nails. We want to fall between being considered a pharmaceutical and a cosmetic brand since we do treat a lot of different nail ailments. Our products help an array of nail ailments such as nails splitting, breaking and peeling.
Tell us a bit about who you are and the people you reach
Women! All women! Any woman that wants to look good. An unkempt fingernail is very unattractive. Many women assume they can never grow out their natural nails so they turn to artificial nails. We want them to know that there is a way to have long, beautiful nails naturally. After using our product your enamel becomes smart!
The only thing certain is the logo. We need the graphic design for the container (carton) that will contain each product. Keep in mind this is not purely cosmetics, but is a treatment item. The feel of the packaging should be clean,fresh, inviting and most of all feminine.
Dimensions are: Length - 1.8 inch Width -1.5 inch Depth- 3.7 inch.
Front of the carton needs to list: the company name -see attached file; the brand name "Smart Enamel" - see attached file; "Nail Hardener" as the product name.
Back of the carton needs to state the description of the product: "Protects nails from the outside as it nourishes nails from the inside. The power of protein in the form of Silk and Collagen helps to reinforce the natural fiber structure of the nail, for flexible strength. Working in tandem with this natural protein shield, the formula’s vitamins supply needed nutrition for robust growth." It should also list: the hands and book symbol, Flammable symbol, and the 'Period after opening' symbol.(48 m)
Bottom of the carton needs to state: "Manufactured by Frenchi Products, Inc. 30 Corporate Drive, Orangeburg, NY 10962. Made in USA. (800)867-8320."
Please use the attached carton dimensions file as the template for the design.