How danmir started their print or packaging design journey
Vinbary Fruit Wines are premium light wines (5.4% Vol Alcohol) from Austria fermented from fruits. There are six flavours: Strawberry, Cherry, Peach, Raspberry, Black Currant, Red Currant. The fruit wine can be consumed neat, or mixed with sparkling water, champagne or used in cocktails. If you need more information on the product please contact us.
Tell us a bit about who you are and the people you reach
Our main target audience is females between 18 and 35 years of age. It is a new product, not available yet, but targets consumers of flavoured wines, beers and ciders, as well as normal wines.
We require front labels for the six bottles. They shall be attention grabbing, stylish and have a common theme throughout the range. The main focus of the label should be the brand (Vinbary) -> brand recognition and secondly there should be some focus on the fruit aspect. We have attached a collage style sample of labels, which you can use as "inspiration" for your work, which were the most popular labels from research. Also the logo can be modified as needed/to your liking (We just need to stick to the name Vinbary, the form can be as seen fit).
Key features of the label should be:
-standing out (when for example placed in a shelve at the wine shop or fridge in a bar)
-stylish and communicate a "cool / trendy" lifestyle
-Customer should be able to recognize the flavour, if he/she knows the brand already
-New customer should be intrigued but after looking closely, roughly know what the product is.
-Label has to include following data: Vinbary, Premium Fruit Wine, 1L, 5.4% Vol alc., Made from 100% real fruit, Flavor (corresponding flavor)
-Dimensions: max. height 104 mm. 600dpi CMYK required
-Color codes for each flavour:
Attached also the full requirements including notes from research. If you have any questions or need more info please contact us.