Fresh, Unique Packaging for Launch of Energy-X Gum Line

Energy-X

We manufacture and market the original energy lip balm and new Energy-X ChewGum. Our products are sold all over the world and are represented by action sports, celebrities and professional athletes.

We are looking for a fresh, clean, impressive packaging design for a brand new product we are launching. After the success of our lip balm products we are launching an Energy Gum line that will be introduced to all the major retail buyers next month. This is an opportunity to design a packaging that will be in lots of major stores all over the United States.

We are looking for a design that is going to brand the gum on its own but stay true to the packaging that we already use so when the items are merchandised in stores all the products fit together.

We are also looking to build a relationship with a designer with a certain style to fulfill our design needs for all of our upcoming print projects. This designer will also get an additional project later down the road when the additional flavors come out.

This design needs to pop and have people want to carry it in their pockets all day.

Attached is the dieline for the new packaging. Also attached is a jpg. of what our current lip balm packaging looks like. We need to take some elements from it so when sold together it works. This design needs to be highest quality.

The demographic we are going after is young active individuals.

Inspirational gum packaging we need to compete with is;

http://www.wrigley.com/global/brands/5-gum.aspx
http://www.lastexit.tv/portfolio/de…duct02.htm

Our vision is a Flat Matte black packaging with a pop of color. We want to keep this clean and super stylish. Think sleek things you carry around in your pockets. Please be creative and ask questions if you have any. My name is Nick and I look forward to seeing all your designs.