Food revolution needs design support

Ticasso (brand name) Especialidades Europeas (tag line: European Specialties)

Jesico Foods is a young owner held company that produces high quality, healthy, hand-made meat products such as sausages, hams, bacon, etc. in Costa Rica. When we started two years ago, we put all our efforts and energy in producing extraordinary products.

As the company is developing we want to put more emphasis on branding and packaging, so that the consumers actually get a feeling for the quality of our products from just viewing the package, tempting them to take a package home to give to themselves or loved ones a treat.

Our products hang alongside the big brands in the super market shelves and we want to communicate to the consumer, that our products do represent a healthy and high-quality alternative to the low to medium quality products of our big competitors. We do not use fillers to dilute costs and therefore Jesico Foods is the only producer in Costa Rica who offers meat products that are gluten and lactose free and make allergy information accessible.

We want to get away from the common perception that meat products are fat and unhealthy. Our products are a natural source of protein and are as little processed as possible and that should be reflected in the label.

The design should bring the following attributes across:
- High quality
- Delicious
- Fresh
- Healthy and natural choice
- Simple elegance but not conservative
- Modern, artistically and creative

Medium to high class families, couples and singles who want to eat healthy without losing out on taste. The label should be equally attractive to children and young families as well as elderly people.

Design a generic label for our supermarket product line that can be used for different types of meat products with a delicious, fresh, and healthy image.

The label has to be generic, because we print consumer and product information for the different products in house with our own printer. This means that the design cannot show one specific product such as sausage, because we also have to use the same label for example for hams.
For the same reason the label has to have one or two blank areas in light colors that should be sized to fit in specific product information in black letters due to printer capabilities.

Example of specific product information to be featured:

- Product name (e.g. Pechuga de Pavo con Paprika & Pimienta, please reserve two lines for product name)
- Bar code
- Information of origin (e.g. 203 characters)
- Ingredients (e.g. 156 characters)
- Expiration date (e.g. 29 characters)
- Allergy information (e.g. 52 characters)

Label measurements: 9cm x13cm (vertical)

The design should include the declaration: “sin gluten/gluten free”

The formats we require are: .ai and .jpg

To differentiate the individual products types we would like to see the same design or distinct elements of the design in different colors. There are no color restrictions - just think of something really tasty when you make your color choices.

The brand´s logos are attached.