A one page 4c print ad theme (headline & visual) for the inside-back cover of Elevator World magazine (www.Elevatorworld.com, see mechanical requirements attached)
Draka has a standard ad template (see branding guidelines) so focus should be on creative direction/theme more than finished layout. I2Systems logo should be included in the layout.
In the world of elevators, conventional lighting technologies carry a steep price in energy, bulb replacement and maintenance. In-cab fixtures stay lit around the clock, accounting for as much as 70% of the energy costs involved in elevator operation. Halogen downlights must be changed every 1,000 to 2,000 hours, incurring bulb and labor expenses.
Our key message is:
Leading building owners are choosing i2Systems’s LED elevator lights because of our simple installation and dramatic reduction of heat and weight from the elevator lighting system. All while reducing energy (up to 75%) and replacement costs stemming from standard lighting.
Beautiful Down Lighting without LED “dots” or hotspots.
Easy Dimming for trimming light levels once installed.
Battery Backup that lasts up to 8 hours and weighs only 16lbs.
Simple Installation with snap-in mounting & pre-wiring for easy hookup.
Designed & Manufactured by i2Systems in the USA.
See the attached creative brief for more details.