Most people reading this brochure will be stroke survivors and/or their families. It will also be given to therapists in hospitals and rehabilitation centers. But the largest audience will likely be senior citizens.
Encore Path, Inc. www.encorepath.com
I am the founder of a start-up medical device company, Encore Path, in Baltimore, Maryland. We make and sell a next-generation device that helps stroke and brain injury survivors recover their arm movement. We have been selling the device all over the world and we are changing lives every day. We are small - 4 employees -- and we are just now implementing several new payment options for our customers. I want the brochure to be very easy to comprehend, and look professional I want us to look like we're NOT a start-up company!
I have written most of the copy, though I am VERY open to suggestions for making it better. I was thinking it would be a 2-page 81/2 x 11 piece of paper, color is OK. I need to include a lot of information, but I don't want it to be overwhelming. A lot of white space or some other graphic techniques to make it less confusing would be welcome.
I have attached below the copy that I wrote in the file called "Payment Plans." Other files show our existing marketing materials. I would like the new brochure to be consistent, at least to the extent that it appears to belong to the same family of materials--the same company.
I can supply logos and photos as needed.
I need to be able to edit the document, as prices may change.