We are a home delivery company who delivers milk, bread, eggs and other perishable items to peoples homes each week. We operate in the "Treasure Valley" and deliver to the following cities: Boise, Meridian, Kuna, Nampa, Star and Eagle Idaho. We specialize in one time per week delivery and we bill on a weekly basis. Although we are a serious company we take a more relaxed approach to our image - a playful nature is welcome. Our company colors consist of the baby blue and tan that consist in our logo. We also emphasize the importance of small local business and deliver as many products from local companies as possible. We are just beginning to offer fresh produce - both organic and conventionally grown so I would like it to be a significant part of your effort. More information about what we are doing can be found on our website.
We have attached other examples of previous marketing materials - One of which is a postcard we used to mail.
Tell us a bit about who you are and the people you reach
Our target demographics are for middle-upper middle class families. Over 80% of the time the decision to have milk delivered is made by the mothers of the families. We would like the brochure to especially appeal to married moms but also be acceptable to all potential customers. IMPORTANT: This brochure is intended to be handed out to potential customers when our salespeople are doing door to door sales. It is important that the information makes a potential customer feel interested in our service. None of these potential customers are actually actively pursuing the sales so any ways that the brochure can build immediate repore and make the customer fill comfortable is a huge bonus. Maybe are company logo colors on the edges or flowing along the top or bottom?
I have attached PDF files of our current brochure (brochureinsidefinal and brochureoutsidefinal). We are looking to keep the text content largely the same but are open to ideas and suggestions to make it more effective or better placement - we need to keep all the main points the same but they can be reworded if you can find a more effective way to reword them. We have numerous pictures on our website (http://www.boisemilk.com) that can be used to design the brochure and we can provide you with additional shots of specific items as you request them.
Here are our main 4 selling points:
Convenience - Keeps customers from having to run to the store to pick up milk bread and eggs when they run short
Quality - Our milk tastes superior to other competitors
Freshness - Our products are delivered within hours - not days or weeks
Savings - Although our milk is more money then store milk - our service helps customers save money from buying other products at the store.
In addition we would like to more prominently advertise our produce on the flyer.
Flyer is a 3 fold design. We use Overnightprints.com for our printing - so the design would need to fit their brochure template. Specs can be found here: