At derma e® Natural Bodycare we understand that most consumers who choose natural skincare don’t want to sacrifice quality. Therefore, we offer nourishing, natural skincare products that deliver results. We carefully develop pH balanced formulas that contain optimal levels of natural actives including antioxidants, vitamins, minerals and botanicals that have been scientifically proven effective when applied to the skin. All of our products have a safe, effective delivery system free of parabens, phthalates, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, and all are vegetarian, cruelty-free and manufactured with 100% wind energy.
Target Audience: Women, age 30-55, who work full-time, have graduated from college and have a household income of $50K+. They also go to a health food store at least once a month, exercise regularly, take dietary supplements and sometimes purchase natural products.
The derma e® brand/image:
The following descriptors are often used in conjunction with our brand:
Dedicated to natural and the natural sales channel
Where science meets nature
Powerful antioxidant ingredients and natural actives
Formulated for results; products deliver results
Premium products (within the natural segment)
Concern for the environment and “giving back”
Our Mission Statement: At derma e® we believe that beautiful skin is healthy skin. We strive to develop and produce high quality natural formulas using the most advanced technology and latest research available. Our formulations incorporate powerful antioxidants, vitamins, and herbal remedies to produce therapeutic products that deliver results. We provide honest and in-depth information about our ingredients and our products to help customers make knowledgeable decisions about their skin care. We endeavor to give you the best customer service possible and want you to have a positive experience with derma e®. We believe in healthy skin, a healthy world, and a healthier environment.