How Sandovalmluis started their print or packaging design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
PRIVATE LABEL BRAND FOR THE HISPANIC MARKET IN USA AND FOR CONSUMERS IN MEXICO CITY
What inspires you and how do you envision the design for your business?
WE NEED A LOW COST PRIVATE LABEL BRAND BUT WELL DESIGNED THAT HAS A SIMPLE IMAGE, SIMILAR TO WHAT TRADER JOE'S DOES AND SIMILAR TO EXITO PRIVATE LABEL BRAND IN COLOMBIA (see attachment), EACH PRODUCT WILL BE NAMED DIFFERENT BUT WILL BE UNDER THE SAME UMBRELLA OF BRAND "MUCHO". you are free to be creative about the logo for Mucho. The word in spanish means Plenty or a great amount or quantity of something, very large amount. It could be an only letters logo but be creative amaze me please.
Basically we need a logo for a private label brand and a template to put in different products, like the brand exito does.
We need 4 different designs for 4 different products the 4 designs that have the explanation are the ones that we need to label the rest of them are just ideas you could inspire on.
So we need a coconut water design, a peaches in syrup design, pineapple in syrup design, a tuna in water design, and a aloe vera water design for the moment.
the demographics of our consumers are people in between 25 to 60 years old, that are mostly poor that look for a brand that is more economical than the leader brand. They buy at mom and pop type of stores, they care about saving money but without sacrificing quality for their families. There is going to be consumers in U.S.A. and in Mexico so the brand has to appeal to mexicans in the two sides of the border.