Su was wonderful to work with! Great design from the start. Very responsive to my questions and design feedback. I would definitely use again!
Lalitha was terrific, working with me to revise and get the final result I wanted. Look forward to working with her again!
How Wjohnson started their print or packaging design journey
Who are you known as?
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
We are an investment advisory firm that manages money for individuals and institutions. We distribute our investment products through 3rd party financial professionals, who ultimately sell them to the end client. We are headquartered in Dubuque, IA and intend to focus our initial marketing efforts in the Midwest and slowly expand outward from there.
What inspires you and how do you envision the design for your business?
We are looking for a design for an eight page brochure....cover and interior pages. It would need to be packaged in Adobe Indesign or Quark. We would like a professional look and feel as it will be targeting other financial professionals. We prefer straight lines and sharp angles, but are open to creativity. We would also like the theme to be neutral enough that we would be able to build additional, complementing marketing pieces based on this design. The brochure content is attached and is set up in the required flow and basic page layout. The order of the content cannot be changed, but how the information is laid out on the page and well as corresponding diagrams/images are open to your creativity. We are looking for your creativity to emphasize the page headings, bolded text, and any verbiage that is in a box (it doesn't have to be in a box). Also attached is our company logo. The colors for the logo are Blue – R – 79; G – 97; B – 114
Brown – R – 144; G – 103; B – 48. You are free to use your creativity on colors. The brochure doesn't have to use these specific colors. Just be mindful of the professional image we desire. Also attached are a couple of images of our logo eagle to use or not use... at your discretion. Also attached is an excel file with a simple diagram meant to correspond with our investment philosophy. You are free to design a diagram that illustrates the intention of the diagram...it doesn't have to look like what's in the excel file. Also attached is an excel file with various screen shots. These are not high quality images. I guess I don't know if they need to be. If so, just use these for the design and we'll figure out how to get high quality versions. Also attached is a sample of an old brochure we created. You can use it as a reference for content and diagram usage, but we are not looking for this new design to resemble it. You are also free to add photos or other images as you see fit; however, we do not wish to pay ongoing royalties for images.
Our target audience are financial services professionals, with an emphasis on investment management. They tend to be decisive, entrepreneurial, profit driven, and sales and relationship focused.