Completed contest

Book Cover for new paperback on Google AdWords

Commerce needed a new print or packaging design and created a contest on 99designs.

A winner was selected from 20 designs submitted by 9 freelance designers.

20
entries
9
designers
1
winner

One of the designers who made it happen

Winner - TRIWIDYATMAKA
Tri, is always very intuitive. He really understands both the art and the science of design. He always goes above and beyond expectations and is easy to work with.
- Anonymous

How Commerce started their print or packaging design journey

Organization name

Craig Danuloff

Tell us a bit about who you are and the people you reach

My company develops software for paid search managers, and provides educational support to the marketplace via twitter, blog, webinars, and conference presentations. This book is an in-depth look at one specific AdWords topic that I have written about and trained on over the past few years.

What inspires you and how do you envision the design for your business?

Book cover design for a paperback book.

Title: Google AdWords Quality Score in High Resolution
Subtitle: TBD
Author: Craig Danuloff
Trim Size: 6.14 x 9.21

The 'Google AdWords' part of the title should be smaller and 'superscripted' or run above the 'Quality Score in High Resolution' which is more the functional title of the book. The Google AdWords name is there to clarify the market and content of the book. Those words can be done in the Google style per adwords.google.com including the use of the multi-color google logo type (see amazon, many books do it).

Quality Score should probably be together on one line, so it's read as an entity and not the two separate (and common) words.

Quality Score is a metric google assigns to every keyword bid on in theAdWords system. This book is about how that metric is measured and impacts paid search accounts, and how to manage ads to get the best quality score results. As such, Quality Score should probably be the largest type, and 'in high resolution' is secondary and can be smaller or set off in a different font.

The design can (probably should be) clean with significant white space in the Google/Apple design style.

There is no obvious imagery related to quality score, so open to ideas on a cover graphic or image. Images related to ads as they appear on Google is one potential direction - although by no means is such a literal image required. I would be very open to something abstract which suggested a set of items which have been rated good or bad (keywords and ads each get arbitrary scores in google which determine the order and price of the ads) or something abstract that makes no suggestion but just looks good.

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