We want to appear cool, hip and have ads that get noticed . We want to show kids interacting with our product. Our primary point of differentiation is the cottages so we must show those, but we're selling a lifestyle, so we want to ensure that we're showing the kids having a great time. One challenge is that we have an incredible list of amenities -- better than anyone in the counrty -- but we tend to overlist that list and our ads become very busy. Another challenge; making sure our cottages don't look like single family homes that aren't part of a larger community.
must include our property logo (attached) contact info (745 Tamaha Trace NE., Tuscaloosa, AL, 35404 (205) 553-6453.
Include tag: "Life is Better in a Cottage"
must use The Retreat brand font (kolo), our corporate logo (attached).
Our primary goal with the new ad design is to convey that this place kicks ass; one that is a great value; and one that the audience should consider when looking for a place to live. I've attached an example of an ad that we've done in the past and, while it does an adequate job of promoting The Retreat, it feels too corporate and doesn't jump off the page as much as I'd like.
As much as possible, I'd like to keep the brand look and feel as seen in our current ads (i.e., the logo, color pallete, "mountain" border, etc.) but more compelling.
Ad size can be 8.5"x11"