How sparrowandvine started their print or packaging design journey
Cape to Cape
I'm a small wine producer and retailer, selling a range of my own brand wines in my little retail shop and also to select restaurants and other retailers.
The wines I sell are all typical of the region in which they were grown. All offer excellent value in fresh, modern, dry styles.
Tell us a bit about who you are and the people you reach
Cape to Cape wines are sourced from the Margaret River region in Western Australia. The Margaret River region runs from Cape Naturalist in the north to Cape Leeuwin in the south. You can see a map and information about the region here. http://www.australiassouthwest.com/…fault.aspx
This beautiful region, on the remote south west Australian coastline is famed in the wine world for the high quality of its wine. It is also a world famous surfing venue with some of the most stunning beaches on the planet.
The wines are typically full flavoured yet refined and elegant. It is a premium wine growing region and the label needs too reflect this premium.
The target audience is male and female aged 22 - 60 at a retail price of $28 - $35. The aim is for these wines to be sold mainly through restaurants and cafes as well as select retail.
There will be 2 wines initially, a white and a red. I'd like to have the option of slightly different labels for each.
The label needs to be a single label (probably wraparound style but) with all necessary information on it as per below. (Note: not a front and back label)
The brand name of the wine is Cape to Cape.
The region and wine name. eg: Margaret River Chardonnay 2008.
In small font (about 5) there needs to be legal text eg: "12% alc, 7.1 std drinks, pres 220 added. Wine of Australia 750ml"
Bottled for Sparrow and Vine Pty Ltd
72 Hordern Street, Newtown NSW 2042
Also need additional text of approximately 80 words for a wine description/ story.
SIZE AND SHAPE?
Must be a single label that would have main name and brand on one half with the other half containing additional text. (eg: 80/90mm high, 150mm wide BUT THIS IS JUST AN INDICATION, feel free to experiment).
What we don't want:
No gold, no silver. Needs to be CMYK colours. No images of grapes, bottles, vine leaves or other clichéd wine images. The files need to be editable.
Feel free to experiment with fonts, images, illustrations, strong colours and to be creative!
Final artwork as EPS files or .ai saved as illustrator 3 or earlier.
Please don't hesitate to contact me directly if you have further questions.