a4 brochure (folded, 2 sided a3 page, total 4 pages content) to introduce Language Direct's translation services to international airlines. Brochure will be mailed to IT directors in small to midsize airlines with international routes.
Emphasis to be on Language Direct's experience in the airline industry and technical capabilities, and the offering of both "new site" and "maintenance" services. 3 case studies to be presented, as outlined below. Screenshots of case study websites can be included to illustrate end product.
The Language Direct service comprises of 2 elements - New Site Translation and Maintenance. New Site Translation is the first translation of a website into a new language, based on an existing site in English, for example. Maintenance is the ongoing translation of amendments, alterations and press releases into all site languages, with an emphasis on keeping multilingual sites "in sync" with the source language sites.
Enclosed are some slides which demonstrate the Language Direct product. Cues and diagrams can be taken from here. The goal of the brochure is to gain an introductory meeting with the decision makers in interested airlines. Language Direct will provide this meeting free of cost at the airline’s premises.