present fishandfriends

cam evolution

Fish and Friends is a manufacturer of innovative fresh convenience seafood products. The objective of Fish and Friend is to combine product innovation and focus to consumers needs, with its know-how and history in the seafood market as fresh fish and clams transformer and distributor.
We have just developed a range of fresh products lines, refrigerated 2°-4°, with a shelf life between 10 and 30 days depending on the item):
The products’ offer is based on high quality ingredients (we always communicate clearly kind and origin of our products, ingredients and how to prepare them), preservatives free and based on Italian typical receipts, suitable to be consumed for lunch or/and dinner.

The main objectives are to make the seafood more friendly to consumers, easier to handle, to cook and to consume, and more understandable, even to whom is not a regular seafood consumer, or has no time to cook, or consider the seafood an expensive item, or simply doesn’t know the seafood.

The target channel is the retail, mainly supermarkets chains, both in Italy and in Europe
The consumer Target is made by Italian and European consumers, women and men, above the 20 years of age, living in an urban environment medium-big size cities, with a medium/medium-high spending capacity. These consumers are sensitive to nutritional values, to the quality and the origin of the ingredients, to the price-quality ratio and they are oriented to innovation.

We need a BtoB presentation-catalogue that illustrate the company and the product range. The main use is to present the company and the offer to the potential clients.

Once we will have defined the right design, we will proceed to develop the whole presentation-catalogue enclosing all the contents. The winner designer has to complete the document before having the prize.

I enclose the power point presentation we are using now. Please use it just to understand which contents consider.

Concerning the presentation our main strategic objectives are
- communicate clearly to potential clients and stakeholders our company characteristics and strenghts
- communicate our key elements of differentiation: something new in the seafood offer (quality seafood, ready to eat, easy to store and to prepare, 100% Italian taste)
- present pour products’ range and the the main characteristics of each one of the products lines

We are looking for a design professional, attractive because has to remind from where we come, the Sea, venice lagoon, seafood, and unique-original. We have a stock of photos ready to be used. In the presentation.

The output must be an open file, eventually a ppt version too, easy to be modified by anyone with the proper softwer.

I have attached our actual presentation and catalogue just to give you an idea of what we are talking about. Once I will have choosen the new design I will fill it with the proper and definitive text and photos