The overall look and feel must be fresh and modern, yet elegant, sophisticated and credible. We will be showing this presentation to our clients, so it should make our analysis appear professional.
Our vision for the color palette can be found in the attached ppt. As we have not decided on any final colors, you may use your professional judgement.
CAG has its own “mascot”, a wise owl which reflects wisdom, experience and our understanding of the corporate finance and strategy fields. You can play around with the owl (sparingly) if you wish but you can also use it purely for inspiration.
When recommending stock images, please do acknowledge our location in Helsinki, Finland. As we are not located in New York, we feel that a picture of New York with the Statue of Liberty in the background would not represent what our company is about.
If you visit our company website http://www.cag.fi/front-page/, notice that we are currently performing an update and the visual appearance does not reflect the style that we are looking for in this project.
In attachments, find our vision for the color palette, the CAG logo, the CAG “mascot” and ideas for the content slide layout.