Image to be used on a Landing Page (Online - NOT a Poster to hang on a Wall!)
Target market: People that just bought a new car
Goal: Image that evokes a powerful emotion of FEAR, FEAR OF LOSS. Buyers of new cars want to keep that shiny new look, but the colors start to fade very soon....the sun will bake the paint, dirt (bird droppings and tree sap) will burn into the paint.
Image should move the visitor to sign-up or buy XSCOATING to protect their car.
Vision: we want a image that evokes that shows how the buyer is losing money. So: Car in a driveway of a middle class home made of Dollar notes - the car should NOT be wrapped in Dollar Notes, but made entirely of money....the weather elements (rain, tree sap) are destroying the money (maybe swirrling around) or somehow destroying that investment.
Please do NOT use cartoon-like illustrations. You can use Stockimages and we will buy any stockimages you need to build this. If you have your own ideas about how to convey this vision, please feel free to do so. PLEASE do NOT show any specific car brands, logos, etc. as that would make us incurr in trademark infringements (hence the need to build the car out of money....)