What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
Background information about the cooperation between the two companies:
Health logistics company Cosanum and solution provider for the bakery and gastronomy industry Pistor intend to optimize the procurement process in the food & beverage, home economics and medical consumables sectors for the Swiss health sector. Cosanum and Pistor see the bundling of the logistical competencies of both companies as an opportunity to improve the supply chain from the perspective of supplying hospitals, homes and Spitex organisations. This cooperation is the answer to the growing customer and market needs with regard to process cost optimization.
IMPORTANT: It should be noted that Cosanum and Pistor remain independent companies within the framework of this partnership and no capital integration is planned. Both identities (Pistor red logo and Cosanum violet logo) are retained.
What inspires you and how do you envision the design for your business?
1. In order to present this cooperation to our common customers, we want to visually create our own world. This means that we want to create a visual fusion of our core competencies (on the product level) as a graphic or visual element. This design element will then shape the joint appearance and underpin the visual language.
2. For the visual language (graphics/symbols) we also want to visually merge two products due to our two product competencies: Bakery and medical consumables. Here are a few examples that should serve as inspiration.
Please try to merge these two colors. The graphic may also be converted as graphic drawings (only contours).
3. Both companies use two strong colours:
a. Cosanum: violet (cmyk 77/100/0/31)
b. Pistor: red (cmyk 0/100/83/11)
4. Currently we love the 80s and neon colors! e.g. neon tubes etc.
The medical area may not be represented with medicine, why we don’t have any in the assortment! Our high-sales-products in medical are for examples:
- Medical Gloves
- Surgical Gown
--> For other inputs please visit http://www.cosanum.ch