Central to our body of work are The 15 Commitments of Conscious Leadership (http://conscious.is/15-commitments). The Conscious Culture Program (http://conscious.is/more/conscious-…re-program) introduces and guides the implementation of the first 7 of the 15. During this six month program, we provide leave behinds to support integrating the commitment of the month.
Central to the leave behinds are posters for the first 7 commitments. If hanging posters isn’t possible, we'll offer the option of smaller desk or in-office versions, but the primary product will be a large poster meant to be hung in public spaces. We’re also considering offering the option of adhesive wall art.
***POSTER FOR THIS CONTEST***
Gossip / Commitment 5
Copy: "Let's Clean Up Gossip"
Images: People cleaning up the word "gossip" in different ways, i.e. broom, vacuum, window cleaning, etc.
Parameters: Needs to be able to be read and recognized from a distance (ideally with more visual interest and delight when you approach).
Watch this 3.5 minute video for an overview: http://conscious.is/video/are-you-w…end-gossip. (This isn't for design/style direction, but so you get where we're coming from with the concept).
We want to use this contest to come up with a final gossip poster and a design direction for the series. Ideally, we'll hire the winner of this contest to design the other 6 posters and for ongoing design work (print and/or web).
The primary objective of the posters is to reinforce what the team is learning through the program by keeping it top of mind during the day. Therefore, it’s key that the design is inspiring to look at multiple times a day. Think art with a message. Secondarily, to make our presence known throughout the company to pique interest and spark conversation.
TONE AND STYLE
Though our audience is broad, our intention is to challenge them from where they’re at. What we offer is edgy in the business world, but we do modulate the edginess based on where the client is at. That being said, we lean towards being direct and bold with a playful attitude (play is key), rather than tip-toeing around concepts that may be challenging. See attached 1 page brand overview PDF for more detail.
We rebranded in 2017, including redesigning our website (http://conscious.is), so it's a good jumping off point for brand alignment.
Web: Titillium Web, Open Sans
Print (PDF handouts): Century Gothic, Open Sans
We're open to using additional/different fonts if there is a good reason for it, as long as it feels like a brand extension (not departure)
Bright red: #ed3933
Dark red #891d1f
Dark blue: #0a2628 (not currently in use, but it is in original brand guidelines)
Gold: #F1B700 (generally as accent color)
Light grey: #d9d9d9
Medium grey: #88888
Dark grey: #313131
Teal: (generally (as accent color)