How Joanna from Tonic started their poster journey
Who are you known as?
Tonic Health Media
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
We are a health media company based in Ultimo. Our assets include a health-focused TV channel, digital panels and brochures boards. We are featured in 4500+ GP practices, Hospitals, Pharmacies and Health Centres around Australia. Our content is designed to educate and entertain patients and customers while they wait for health services.
Our target audience for this project is GP patients and Pharmacy customers - 70% female, 50% over 55 years, 40% have young families
What inspires you and how do you envision the design for your business?
We have designed some information posters that will be featured as a static slide show on our Digital Panel. However, we feel this design is out-dated, daggy and would like them revamped to look and feel modern and eye catching. These posters will be featured in GP & Hospital waiting areas
Poster size should be is 1080x1920 pixels and within a RGB colour range