Jennifer is great to work with - super quick at adapting changes and responds very well to feedback. Great design submissions!
Best designer- very very pleased!!
Great to work with. Awesome design!
very talented and responsive
How deb z started their poster journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We sell pasture raised, free range eggs to cafes, restaurants and retail outlets. Our target market is people who want to eat local food that is grown with care. They are concerned about what they eat and want to know where it comes from. They care about the welfare of animals and the state of the environment and they remember what real food tastes like.
What inspires you and how do you envision the design for your business?
We want a poster to display in cafes and restaurants that establishes a point of difference for the venue and helps to build brand awareness for Freckle Farm eggs.
It should be visually engaging with a clear and simple message. We are open to humour and puns as a way to get the message across. Eggs do lend themselves to this.
The venues are typically higher end outlets such as Coffee Houses and Teahouses - the food is high quality and customers are prepared to pay more for this. Patrons are generally interested in where their food comes from and how it got to their plate.
We have lots of selling points; local, fresh, real free range and the most important - our eggs taste so good. Chefs love cooking with them and patrons comment on the amazing flavour.
Cartoon images such as the chicken in our logo could be an option. I have thought about naming this chicken and having her as a spokesperson for the flock eg. My name is ___ and I live on Freckle Farm with my chicken cousins where we happily lay the most amazing free range eggs. etc.
We have a style guide that we use to maintain our brand image (see Style Guide supplied). Do not use the branch logo; we only use the Freckle Farm logo (file included separately).