Each year we host a series of tournaments around the country called the "Tap Cancer Out Charity BJJ Open." In 2017, those tournaments were held in California (San Diego), New York (Buffalo), Massachusetts, Connecticut, and Pennsylvania (Philadelphia area).
The marketing for this tournament series is anchored by our posters. Each year we have a poster "style" that can then be repurposed (with the details, color, and hero image edited) for all tournaments during the year.
I'M LOOKING FOR YOU TO DESIGN JUST ONE POSTER, but it must include certain elements that will help define what the rest of our tournament assets look like.
It's a slightly big file (73MB) but I've attached a zip file (Tap Cancer Out Tournament Assets.zip) where you can see how the poster design was repurposed in previous years not only across a number of events but also on our medals (which are the same for every tournament) and t-shirts. This will help you understand how this ONE poster needs to relate to the rest of the assets.
The poster has a structure unified by the lockup of the words "Tap Cancer Out Charity BJJ Open" and the date of the tournament. "Tap Cancer Out," since it's our brand name, can appear separate from the rest of the words or together. Up to you.
**PLEASE NOTICE how the aforementioned lockup of "Tap Cancer out Charity BJJ Open" is repurposed on t-shirts and medals. Keep that in mind when locking up those words because it has to not only look good on the poster but also on a 4" medal. I would like to work with the winner to design our medals as well as version the poster for 5 other tournaments. However, that is OUTSIDE of the scope of this brief.
The poster will ultimately be printed at 11in x 17in so please format accordingly.
For this assignment, I've attached a zip file called "San Diego Options" which will give you a few photo options to use as the hero image. Use only ONE image as the hero image, please.
And please use the following information:
Tap Cancer Out Charity BJJ Open
January 13th, 2018
San Diego, CA
San Diego State University
Men's, Women's, Teens & Kids Divisions
All Competitors MUST Pre-register
For More Information & To Register:
To Benefit (TBD - we haven't chosen our 2019 beneficiary yet but please allow space for a horizontal logo)
PLEASE view the source material to see how this information has been laid out in previous years and feel free to ask any clarifying questions.
I've included our logo but it's NOT a requirement that it show up on the poster. Our name, Tap Cancer Out, does have to, obviously, but not in logo form. It can borrow the font style from the rest of the poster.
I've also added some posters from another tournament organization that I think are great, but please note that they don't have the tight lockup of words that I'm looking for to repurpose for 4" medals, t-shirts, etc.