What industry do you think your business is most related to?
Real Estate & Mortgage
Tell us a bit about who you are and the people you reach
Sunrise Communities was formally founded in 2016. The founders of Sunrise focus exclusively on Real
Estate Investing for Cash Flow (as opposed to equity/appreciation). After delving into several
commercial real estate niches including multifamily, office & mixed-use, the founders ultimately settled
on Mobile Home Parks. From 2013-2015, the founders acquired Mobile Home Parks in their personal portfolio. As the
Company has grown, it became prudent to move forward in a more formal Private Equity Fund structure,
which led to the founding of Sunrise Communities in 2016. The Company strives to provide sellers with
the best possible solution to their real estate needs, which leads to many off-market transactions. The
Company’s investment strategy is to acquire and improve MHPs with the goal of increasing the net
income and maximizing operational efficiency. Sunrise has continued to iterate, improving its services
and refining its processes in an effort to create a better experience for all Company stakeholders.
Sunrise provides many families with their first (and maybe only) opportunity to live the American Dream
of homeownership. The Company seeks to fill communities with affordable housing, and the business
model is to lease the land to the homeowner. For this reason, Sunrise is less concerned with making a
large margin on the sale of homes. The Company fills vacant spaces with new homes at wholesale cost
and sells them to residents without the standard retail markup. As such, the Company is able to perform
great social work while reaping financial rewards. It is a win for the manufacturer. It is a win for the
homeowner. And it is a win for the community operator. The Company has provided affordable housing
to over 1,000 families, and this number will continue to grow.
What inspires you and how do you envision the design for your business?
We have 5 core values that are the foundation of our organization. We would like (6) individual posters created (one for each core value + one that outlines our BEDROCK PRINCIPLES) that will be displayed on the wall at the entrance of our office.
Our team has a bright and cheery spirit and so I would like the colors and images chosen to reflect this mood. The BEDROCK PRINCIPLES poster should be the center piece with the 5 core values designed around it.
I've attached an example of a core value poster design that I really like, which can be used as reference. FYI, I like bright and cheery colors and a very modern look. It would be great if you could utilize some of the colors that we use within our company logo
Additionally, I've attached our company logo should one like to incorporate it into the design.
see attachment that outlines our 5 core values + BEDROCK PRINCIPLES . Please be sure to include a similar graphic as seen in the attachment for "I" in team.
For design style, please reference the example core value posters that I've attached. Lastly, the CEO of the company is an avid cyclist (road bicycles) and so we would like imagery of a bicycle used to depict the "enjoy the ride" core value poster.