What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a wholesaler/importer of Middle Eastern & Desi Foods. We sell to grocery stores and restaurants.
What inspires you and how do you envision the design for your business?
We need a poster to introduce our new flavor of yogurt. We currently sell a very popular (at least in the state of Texas and Oklahoma) brand of Yogurt known as Caravan. It is a middle eastern style of yogurt (sour and tangy) that is a big hit. The Desi (Indian, Pakistani & and surrounding areas) Community also likes Caravan for their cooking and marinating but they prefer a less sour (they refer to it as sweet) and not as tangy style of yogurt for the foods where the yogurt is the primary taste.
So we have now introduced a Caravan Desi to satisfy this taste. The other brands of Desi Yogurts tend to be a bit more watery and don't have much of a taste. Caravan Desi will be very creamy, slightly tangy and extremely delicious but will be less sour than the original recipe.
We need a design that can be a poster and also scaled down to be a flyer.
If there can be a small area on the design where the store owner can put his price sticker or write it in that would work well.
I have included a pic of the label design for you to incorporate into your design.
I have also added a pic of the Original Caravan yogurt if you wish to incorporate that into your design.
i added the pic for reference or in case someone wanted to use that in their design (showing the old flavor with the new flavor we are introducing). Just be clear that we are adding a new flavor and not just changing label design.