How emilysewing started their postcard, flyer or print journey
Who are you known as?
BEER NUTS Brand Snacks
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a family owned business in Bloomington, IL, but we are a national brand. We are known for our Original Peanuts. We sell a variety of nuts and merchandise direct to our customers. We want to have fun with the brand. Currently, our audience is on the older side, but we really want to bring in the younger crowd.
What inspires you and how do you envision the design for your business?
We want our postcards to be fun! We love the "craft brewery" feel, and our nuts go perfect with a good beer, so why not capitalize on that? We like a classic vintage look, but still like to keep the masculinity of our brand. We don’t currently have any postcards, but we get asked for them all the time. Generally the people that ask for postcards are traveling on Route 66. We would really like a postcard that references Route 66 and the fact that our plant location is so close to it. We wouldn’t be opposed to including other attractions that are also near us, as long as, we are still shown as the focus. We need both the front and back of a postcard designed, the files should be vector based and layered files. The dimensions of the postcard needs to be 5.83"x 4.13" with a .125" inch bleed.
Our oval logo will need to be included somewhere on the postcard. BEERNUTS.com is our website, a refresh of our site is in the works, please don't use it as a bench mark for your design process. However, you can still find all of our products to become more familiar with what we sell. Our style guide can provide some easy requirements that we have to hit, for example if red is used it has to be Pantone 201C. There are also specific fonts that we like to use that can be found in our style guide. We don't want our style guide to limit anyone's creativity, but it is a great tool to build off of. We hope that our Beer Bottle Bag that we have attached inspires you in the direction of the graphic we would love! I've also attached our style guide that and two of our logo options.